What the agent gets
- Visibility reports: how often your brand appears in AI answers, broken down by AI engine, topic, region, prompt, or persona.
- Sentiment and FactCheck: what AI answers say about your brand or a competitor, the themes behind it, and inaccurate claims.
- Citations: which domains and pages AI engines cite for your category.
- Shopping and prompt volume: how your products and retailers appear in AI shopping results, and how often people ask AI about a keyword.
- Agent Analytics: AI referral visits and AI crawler activity on your domains.
Setup
Profound MCP is available on Profound’s Enterprise plan. Click Connect and pick one of two ways to sign in:- My Profound account. Click Continue to Profound and sign in. Rippit registers itself automatically, so there is no client ID or client secret to create.
- Profound API key. Create a key under API Keys in your Profound account settings and paste it in.
Identity and scope
Signing in acts as that Profound user, and the agent sees only the organizations and data that user can see. If you share a signed-in connection organization-wide, everyone using the agent reads Profound as that person. An API-key connection is organization-wide and acts as the Profound user who created the key. Create the key from an account whose access you are comfortable sharing with everyone using the agent.Tools
When you enable the connection, each of the following tools can be enabled / disabled. Tools can be bulk enabled or selected individually. The table lists the main read tools, and Manage tools on the connection card lists every tool your connection has.
Profound also offers tools that change your workspace: building, publishing, and running Workflows, creating and deleting prompts, adding Knowledge Base documents, and editing Docs and Projects.
delete_doc, delete_project_task, and deleting prompts cannot be undone. Turn those on in Manage tools only if you want the agent to take those actions.