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B2B · Sales · For CROs and VPs of Sales Every week, this agent pulls together the calls, CS conversations, CRM records and market signals behind your closed deals, explains why each one was won or lost in the buyer’s own words, and sends the patterns to sales, product and marketing.

What it reads

Sales and CS calls through Rippit’s integrations, your CRM through your warehouse, the Bulk API or a CSV, and web research on competitors, plus anything else you bring in by bulk upload.

How it works

  1. Ingest. Every call, deal and competitor move.
  2. Analyze. The real reason behind every deal.
  3. Act. The right finding to the right team.

What you get

Weekly win and loss patterns for sales, product and marketing.
  • Slack: Top loss reason this week: slow setup (7 deals).
  • Google Docs (Talk track): Objection: “How long to go live?”

Build it

Tell Rippit chat to “set up a weekly win and loss summary for sales, product and marketing,” or ask your own AI assistant with Rippit connected. Rippit drafts it as a pipeline, tests it on a sample, and puts it live when you confirm. You can change what it reads, how it scores, who it notifies, and how often it runs at any time.

Questions

It reads the calls, CRM records and outside research for every closed deal, works out why it was won or lost in the buyer’s own words, and reports the patterns every week.
The CRM field is the rep’s pick from a dropdown. The agent adds what the buyer actually said on calls and in CS conversations as a new column in Rippit, and flags deals where the two disagree. Writing it back to your CRM needs a custom MCP connection.
Keep your recorder. The agent reads those calls together with CS conversations, your CRM and market research, finds patterns across deals, and shares them beyond sales.
Slack, email, Google Docs, or any tool you connect through MCP. It runs weekly by default, and you choose the channel and doc.