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B2B · Marketing · For CMOs, VPs of Marketing and PMMs · Also for B2C companies Your messaging still comes from last quarter’s deck, while competitors reframe the category and AI search starts recommending a rival. This agent reads what buyers, your own customers, industry leaders and competitors say about the problem, then drafts your positioning and page copy.

What it reads

Web search research on articles, posts and analyst reports, what industry leaders publish, agent search on what AI assistants recommend, your competitor map and positioning docs as uploads, and support conversations and sales and CS calls through Rippit’s integrations.

How it works

  1. Ingest. Everything your market says, in one place.
  2. Analyze. Your words next to theirs, by persona.
  3. Act. Positioning and copy, every line sourced.

What you get

Positioning and page copy.
  • Positioning doc (Google Docs or Notion): Category, problem, promise and proof, each claim graded and sourced.
  • Homepage & persona copy (Google Docs or Notion): Hero, problem and persona sections drafted per persona.
  • Any tool you connect through MCP: Push drafts to your CMS, Notion or Google Docs.

Build it

Tell Rippit chat to “set up positioning and page copy built from what buyers, customers, industry leaders and competitors say,” or ask your own AI assistant with Rippit connected. Rippit drafts it as a pipeline, tests it on a sample, and puts it live when you confirm. You can change what it reads, how it scores, who it notifies, and how often it runs at any time.

Questions

The pipeline writes the positioning doc and draft copy to Google Docs or Notion, and sends alerts to Slack or email. Your CMS or any other tool works through a custom MCP connection.
Yes. Most teams run it weekly so a competitor reframe shows up within days, and run it on demand before a launch. You can also run it daily.
Yes. We built Rippit’s homepage, persona pages and agent use case pages, including this one, with this exact process: research tables of what leaders publish, a scored review of competitor pages, a graded positioning one-pager, then drafts revised in rounds and shipped.
Yes. For B2B it breaks positioning down by persona, such as VP Sales or CMO. For B2C it breaks it down by segment or market, such as Gen Z in the US.