Skip to main content
B2B · Sales · For Account executives Lead Signal Finder picks up buying signals in your conversations and across the web, like a customer’s new team asking for access, a fresh funding round, or a hiring push for the roles you serve. The right rep gets the signal with the context attached, and the lead is created in your CRM through an MCP connection.

What it reads

Help desk tickets and chats, your AI agent’s conversations, sales and CS calls, your CRM through your warehouse, the Bulk API or a CSV, people search, and web research on news, funding, hiring and leadership changes.

How it works

  1. Ingest. Buying signals from your conversations and the web.
  2. Analyze. Intent scored and matched to the right account.
  3. Act. The rep hears first, with a reason to reach out.

What you get

A CRM lead with context attached, and the right rep notified.
  • Rep alerts (Slack DM or email): 21 alerts sent to reps with the signal and a reason to reach out.
  • CRM leads (Your CRM, through MCP): 14 leads created, each with the signal, contacts and context attached.
  • Any tool you connect through MCP: Add new leads to a sequence in your sales engagement tool, or post a weekly signal report to your sales channel.

Build it

Tell Rippit chat to “set up a running watch for buying signals in our conversations and on the web, logged as leads in our CRM,” or ask your own AI assistant with Rippit connected. Rippit drafts it as a pipeline, tests it on a sample, and puts it live when you confirm. You can change what it reads, how it scores, who it notifies, and how often it runs at any time.

Questions

You define it. Common ones are a new team or region asking for access, questions about higher plans, a funding round, a hiring push for the roles you serve, a new exec, or a past champion joining a new company. Each signal is ranked by strength, so reps see the strongest first.
No. It checks your CRM data in Rippit first. If the account already has an open deal, the signal goes to that deal and its owner instead of becoming a new lead.
The account owner in your CRM data. Signals from accounts with no owner go to the rep or Slack channel you choose.
Reps are alerted in Slack or email. Leads are created in your CRM through a custom MCP connection, such as a Salesforce or HubSpot MCP server. It checks for new signals every hour by default, and you can change the schedule any time.