What it reads
Competitor pricing pages and review sites through web research, market research like news and analyst reports, your sales and CS calls, and your knowledge base, plus any other source you integrate or bring in through bulk ingest.How it works
- The market, your calls and your own product, together. Connect web research on competitor pricing pages and review sites, market research, your sales and CS calls, and your knowledge base. Calls show which competitors come up on which deals, and the knowledge base keeps every counterpoint true to what you actually offer.
- One row per change, with a counterpoint ready. Each change, like a price cut, a new add-on or a run of reviews, is joined with the calls where that competitor came up and the deals those calls belong to. Then the agent adds new fields: the counterpoint to use, checked against your knowledge base, and the action, like alerting deal owners or updating a battle card.
- A briefing for every affected rep, and battle cards that never go stale. When a competitor shows up in a deal, the owner is notified in Slack, email or any tool you connect, with what changed, the objections to expect, how to respond and the source. Battle cards are rebuilt wherever your team keeps them, like Notion, Confluence or Google Drive, so the whole team stays current without enablement chasing updates. A weekly digest shows which competitors came up most, and on which deals.
What you get
Deal-owner alerts with objection handling, and rebuilt battle cards.Build it
Tell Rippit chat to “set up alerts when a competitor shows up in our open deals, with objection handling and updated battle cards,” or ask your own AI assistant with Rippit connected. Rippit drafts it as a pipeline, tests it on a sample, and puts it live when you confirm. You can change what it reads, how it scores, who it notifies, and how often it runs at any time.Questions
Which competitors does it watch?
Which competitors does it watch?
The ones you name, plus the ones it finds. Describe the kinds of companies you compete with, or the use cases and messaging to watch for, and it flags new names, including ones that aren’t on your radar yet. You can add or drop competitors any time.
How does it know which deals to alert?
How does it know which deals to alert?
It listens for competitor mentions on your sales and CS calls and ties each one to its deal. When a competitor changes something, only the owners of deals where that competitor came up get the alert.
Can reps trust the counterpoints?
Can reps trust the counterpoints?
Every counterpoint is checked against your knowledge base and links to its source, like the pricing page, the review or the call, so reps can verify it before they use it.
Where do the results go?
Where do the results go?
Alerts go to deal owners in Slack, email or any tool you connect, and battle cards are rebuilt in your doc tool, like Notion, Confluence or Google Drive. It checks for changes every morning by default, and you can change the schedule any time.