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B2B · Sales · For Account executives Prospect Agent watches every open opportunity. It keeps the account mapped with new buying-committee contacts, watches news, hiring and job moves, and reads every call, note and deal channel. When something puts the deal at risk or gives you an edge, the rep gets an updated brief with a next-step email drafted.

What it reads

Sales and CS calls, meeting notes, Slack deal channels, your CRM through your warehouse, the Bulk API or a CSV, people search and web research, plus any other source you bring in through bulk ingest.

How it works

  1. Ingest. Every touchpoint on the deal, in one place.
  2. Analyze. What changed on the deal, and what’s blocking it.
  3. Act. A brief and a next-step email, ready to send.

What you get

An updated deal brief and a next-step email ready to send.
  • Prospect briefs (Slack or email): 7 briefs sent to their AEs, each with what changed and the next step.
  • Email drafts (Inside each brief): 7 next-step emails drafted for the AEs, ready to copy, edit and send.
  • Any tool you connect through MCP: Add new contacts to a sequence, or post a weekly summary of what changed across the pipeline to your sales channel.

Build it

Tell Rippit chat to “set up an always-on research brief for each open deal,” or ask your own AI assistant with Rippit connected. Rippit drafts it as a pipeline, tests it on a sample, and puts it live when you confirm. You can change what it reads, how it scores, who it notifies, and how often it runs at any time.

Questions

Yes. The pipeline reads every open opportunity on each run, so every deal is covered, not just the ones you have time for. You can limit it by stage, size or owner.
Anything that puts the deal at risk or gives you an edge: new people on the buying committee, job changes, company news like funding or a reorg, hiring trends, and anything new on calls or in the CRM. You choose which changes trigger a new brief.
No. It drafts the next-step email and sends it to you inside the brief, for you to edit and send. Nothing goes to a buyer without you.
Briefs and drafts come to you in Slack or email. With your CRM connected through a custom MCP connection, briefs can also be logged on the opportunity. It runs daily by default, and you choose which changes trigger a new brief.