Skip to main content
B2B · Marketing · For Marketing leaders · Also for B2C companies This agent tracks how customers describe you across sales and CS calls, support conversations, reviews and the web: what they value, the problems you solve for them and why they chose you. It drafts copy for your website, ads, decks and social posts in their voice, with the quotes behind every line.

What it reads

Sales and CS calls from tools like Gong, support conversations from tools like Zendesk or Intercom, web research tables on reviews, social posts, forums and your own website, and an agent search table on how ChatGPT, Claude and Gemini describe you. Messaging docs come in as a file or CSV.

How it works

  1. Ingest. Everywhere customers talk about you.
  2. Analyze. The themes in their exact words.
  3. Act. Copy written in your customers’ words.

What you get

Website, ad, deck and social copy in your customers’ voice, with the quotes behind every line.
  • Customer voice summary (Slack or email): 3 themes customers raise that your site doesn’t, led by “up and running in a day.”
  • Website copy (Notion or Google Docs): A new homepage hero and two section rewrites.
  • Any tool you connect through MCP: Push approved copy to your CMS through a custom MCP connection, or share the summary with sales and CS in Slack.

Build it

Tell Rippit chat to “set up a regular read on how customers describe us, with copy written in their words,” or ask your own AI assistant with Rippit connected. Rippit drafts it as a pipeline, tests it on a sample, and puts it live when you confirm. You can change what it reads, how it scores, who it notifies, and how often it runs at any time.

Questions

It reads every conversation in full, plus what people say about you on review sites, social posts, forums and search results. It looks for the problems customers came to you with, the value they get, why they chose you over the alternatives, what they’d tell a colleague, and how the experience feels. Then it compares what customers tell you directly with what’s said about you online, groups it into themes with the exact quotes, and checks whether your website and marketing reflect it.
You decide. It drafts updates for your review, with the quotes behind each line, and can follow the brand voice and messaging guidelines in your knowledge base.
Website copy, ad copy, deck talking points, social posts and email copy, each built on the customer quotes behind it.
The summary goes to Slack or email, and drafts go to Notion or Google Docs. Anything else, like your CMS, can be reached through a custom MCP connection. It runs weekly by default, and can run daily or hourly.