What it reads
Sales and CS calls and support tickets and chats through Rippit’s integrations, your CRM, product usage and billing through your warehouse, the Bulk API or a CSV, and web research on each account such as hiring, funding, new offices and news.How it works
- Ingest. Every growth signal on the account, in one table.
- Analyze. Expansion type and size on every account.
- Act. The owner hears first, with the opportunity drafted.
What you get
A Salesforce opportunity and a Slack note to the account owner.- Slack · DM to the account owner: @AM Example account is ready to grow: a new team came up on a call and seats are at 116% of plan.
- CRM opportunity (Your CRM, through MCP): Add sales team, est. +$38K, with links to the evidence.
- Any tool you connect through MCP: Draft the outreach in Gmail, add a task in your CS platform, or update the account plan in Google Docs.
Build it
Tell Rippit chat to “set up a weekly scan for expansion opportunities, opened in Salesforce and sent to the account owner,” or ask your own AI assistant with Rippit connected. Rippit drafts it as a pipeline, tests it on a sample, and puts it live when you confirm. You can change what it reads, how it scores, who it notifies, and how often it runs at any time.Questions
Where do the results go?
Where do the results go?
To Slack: a note to the CSM or AM who owns the account, with the evidence and the drafted opportunity, plus a weekly roll-up for CS leadership by Slack or email. Connect your CRM through a custom MCP connection and it creates the opportunity there with the type, estimated size and evidence.
Can I change when it runs?
Can I change when it runs?
Yes. It runs every Monday by default. Run it daily or weekly on the day and time you pick, or on demand before a planning meeting. You also choose which accounts it watches and what counts as a signal.
What counts as an expansion signal?
What counts as an expansion signal?
Anything that points to more seats, a new team or region, or a new use case: a champion mentioning another team on a call, a ticket asking how to add users, seat or credit usage near the limit, or hiring and funding news. You can add your own rules, like flagging any account above 90% of its seats.
Will it flood Salesforce with weak opportunities?
Will it flood Salesforce with weak opportunities?
No. It tells a real request from a passing comment, groups signals by account, and only creates an opportunity in your CRM when the evidence clears the bar you set. Everything else stays in the weekly roll-up for review.