What it reads
Support conversations, sales and CS calls and internal Slack through Rippit’s integrations, your CRM through your warehouse, the Bulk API or a CSV, and web research on each account.How it works
- Ingest. Everything about the accounts you can’t lose.
- Analyze. What matters this week, account by account.
- Act. One line per account, riskiest first.
What you get
One line per top account, every week.- Weekly pulse (The CEO, by email): 20 accounts, led by the 3 to watch.
- Revenue at risk: $3.4M ARR across 3 accounts, down from $4.1M.
- Any tool you connect through MCP: Log updates in your CRM through a custom MCP connection, or DM the account owner in Slack when one slips.
Build it
Tell Rippit chat to “set up a weekly top-account check, one line on each of our top 20 accounts,” or ask your own AI assistant with Rippit connected. Rippit drafts it as a pipeline, tests it on a sample, and puts it live when you confirm. You can change what it reads, how it scores, who it notifies, and how often it runs at any time.Questions
How does it pick the top 20?
How does it pick the top 20?
However you define them, like by ARR, strategic value or a list from your CRM. Upload the list or filter the account table, and change it any time.
What does it flag?
What does it flag?
Mostly risk: a drop in sentiment, an open issue that drags on, a competitor in the mix, a new executive on their side, or news like layoffs, funding or an acquisition.
Can I go deeper on one account?
Can I go deeper on one account?
Yes. Ask for a brief before a call or a renewal, and you get the full picture, from recent calls and open tickets to news about the company.
Where do the results go?
Where do the results go?
The pulse goes to you by email, Slack or any tool you connect through MCP. It runs weekly by default, or daily.