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B2C · Marketing · For Marketing leaders · Also for B2B companies This agent finds the competitors shoppers mention in your reviews, social posts and support chats, plus new and emerging ones from web search and market research. It drafts comparison pages, copy and messaging that position you against each one, so shoppers don’t have to work out the differences on their own.

What it reads

Support chats and calls, web research on reviews, social posts, competitors’ sites and search results, market research like press and trend reports, and your knowledge base, plus any other source you integrate or bring in through bulk ingest.

How it works

  1. Every competitor mention, plus the market and your own positioning. Connect your support chats and calls and knowledge base, plus web research on reviews, social posts, competitors’ sites and search results, and market research like press and trend reports. Conversations show why shoppers compare you, the web shows what competitors claim and who’s new, and your knowledge base shows how you want to position yourself.
  2. One row per comparison, with what shoppers said. Mentions are grouped by competitor and by what shoppers were comparing, including new competitors found in search, then checked against what each one claims. Then the agent adds new fields: who wins on it today, and the message to lead with.
  3. Messaging and comparison pages, ready for review. Marketing gets a summary in Slack, email or any tool you connect: which competitors came up, who’s new, what shoppers compared and where you’re winning or losing. The agent drafts comparison pages and messaging with a source for every claim, mocks the pages up in Rippit for review, and can send drafts to Notion, Confluence, Google Drive or wherever your team works.

What you get

Comparison pages, copy and messaging against each competitor.

Build it

Tell Rippit chat to “set up comparison pages and messaging for each competitor buyers mention,” or ask your own AI assistant with Rippit connected. Rippit drafts it as a pipeline, tests it on a sample, and puts it live when you confirm. You can change what it reads, how it scores, who it notifies, and how often it runs at any time.

Questions

The ones you name, plus new and emerging ones it finds in your conversations, search results and market research. You can add or drop competitors any time.
You decide the angle and direction each page takes. Every claim is tied to a source, like a customer quote, the competitor’s own page or market research, so you can cite your sources right on the page, and pages update automatically when those sources change.
Yes. Drafts answer the questions shoppers ask in plain language, so they work for search and AI answers alike.
The summary goes to Slack, email or any tool you connect. Comparison pages can be mocked up in Rippit, and drafts can go to Notion, Confluence, Google Drive or wherever your team works. It can run as often as you’d like.