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B2B · Product · For PM and PMM teams · Also for B2C companies This agent watches competitors’ launches and release notes, then matches each one against what your customers and prospects have asked for and what they say about the gap. You get a watch list of the gaps that matter, with the requests behind each one, and feature tickets drafted wherever your team tracks work.

What it reads

Your help desk, sales and CS calls, web research on competitors’ release notes, launch posts and reviews, and market research, plus any other source you integrate or bring in through bulk ingest.

How it works

  1. Ingest. Competitor launches next to your customers’ requests.
  2. Analyze. Every gap matched to who asked for it.
  3. Act. A watch list with the tickets ready to go.

What you get

A gap watch list, with feature tickets drafted where your team tracks work.
  • Competitive watch list (Slack or email): 7 gaps, led by native CRM sync with 64 requests.
  • Feature tickets (Linear, or Jira through MCP): 2 issues created in Linear with the requests and quotes attached.
  • Any tool you connect through MCP: Share the watch list with product marketing, or update your battle cards when you close a gap.

Build it

Tell Rippit chat to “set up a watch list of competitor features our customers and prospects have asked for,” or ask your own AI assistant with Rippit connected. Rippit drafts it as a pipeline, tests it on a sample, and puts it live when you confirm. You can change what it reads, how it scores, who it notifies, and how often it runs at any time.

Questions

The ones you list in the research table. enrichments also flag competitors customers name that aren’t on your list, so you can add them. You can add or drop competitors any time.
By who asked for it and what they said: the number of requests, the deals and accounts involved, and whether anyone mentioned switching. You can weight these to match your priorities.
It can. Linear connects directly, and Jira or another tracker works through a custom MCP connection. Write tools start off, so you decide whether it drafts issues for review or creates them, with the requests and quotes attached.
The watch list goes to product and product marketing in Slack, email or any tool you connect. Issues go to Linear, or to Jira through a custom MCP connection. It runs weekly or daily.