What it reads
Support tickets, bot chats and the Slack channels you invite Rippit to, plus web research on review sites, Reddit, LinkedIn and news. Anything else comes in through the Bulk API or a CSV.How it works
- Ingest. Inside signals and public ones, together.
- Analyze. Issues tracked before they go public.
- Act. Leadership alerted with a response ready.
What you get
A leadership alert with the volume trend, where it’s showing up and a drafted response.- Brand risk alert (Exec channel in Slack, or email): Overheating reports up 8x since Monday, now on TikTok.
- Response plan: Customer note, public statement and fix ticket drafted in the alert, ready for you to send.
- Any tool you connect through MCP: Open a Linear issue for the fix, or an incident in any tool you connect through MCP.
Build it
Tell Rippit chat to “set up a daily check for issues gaining momentum across support conversations, bot chats, internal chats and the web that could go public,” or ask your own AI assistant with Rippit connected. Rippit drafts it as a pipeline, tests it on a sample, and puts it live when you confirm. You can change what it reads, how it scores, who it notifies, and how often it runs at any time.Questions
What counts as brand risk?
What counts as brand risk?
Anything that could go public and hurt trust, like product safety issues, billing errors or data concerns. You decide what it watches for and how sensitive the alerts are.
How does it know an issue is gaining momentum?
How does it know an issue is gaining momentum?
It tracks how often each issue comes up day over day across support, bot chats, internal chats and the web, and flags it when volume climbs or it starts showing up in public.
Will it respond on its own?
Will it respond on its own?
No. It drafts the customer note, the public statement and the fix ticket in the alert. Nothing is posted or created unless an admin turns on a write tool, like creating Linear issues, and you decide what goes out.
Where do the alerts go?
Where do the alerts go?
To your exec channel in Slack, to email, or to any tool you connect through MCP. It runs daily by default, and you can run it hourly.