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B2C · Customer experience · For QA managers · Also for B2B companies AutoQA scores every ticket, chat and call on the rubric you write, and checks every answer against your knowledge base. Each rep, and your AI agent, gets a scorecard with their trend and what to coach next, down to the moments that lost a customer or could have saved one.

What it reads

Help desk tickets and chats from tools like Zendesk or Intercom, calls from Gong or Fireflies, your AI agent’s conversations from Decagon, Ada or Sierra, and Slack channels you invite Rippit to. Your rubric, help articles and internal policies come in by CSV or the Bulk API.

How it works

  1. Ingest. Your rubric, applied to every conversation.
  2. Analyze. A score on every conversation, with the moment behind it.
  3. Act. A scorecard for every rep and your AI agent.

What you get

A scorecard for each rep and your AI agent, with their trend.
  • Rep scorecards + QA dashboard (Notion or Google Drive): 120 reps scored · team 84 · AI agent 76. Biggest gap: no save offer before a cancel.
  • Flagged tickets: 63 flagged, each with the reason, the quote and a link to the conversation.
  • Any tool you connect through MCP: Open a coaching issue for a team lead in Linear, or in any tool you connect through MCP.

Build it

Tell Rippit chat to “set up scores for every rep and our AI agent on every conversation, against our own rubric,” or ask your own AI assistant with Rippit connected. Rippit drafts it as a pipeline, tests it on a sample, and puts it live when you confirm. You can change what it reads, how it scores, who it notifies, and how often it runs at any time.

Questions

No. You write the criteria, the weights and what good looks like for each one, so scores reflect how your business works, not a generic checklist. The same rubric applies to your reps and your AI agent, and you can change it any time.
It checks every answer against your articles and internal policies. A rep who quotes an old refund window or links the wrong article gets flagged, with the article that has the right answer, and repeat misses show up on that rep’s scorecard.
Rep scorecards, flagged tickets and the coaching playbook go to Notion or Google Drive, and a weekly summary goes to Slack or email. Anything else, like a coaching task, can go to Linear or any tool you connect through MCP. It runs every morning by default, and you can change it to hourly or weekly any time.
Every score comes with the reason and the quote behind it, plus a link to the conversation, so your team can check it before it goes into coaching. Run it on a sample first and compare it with your own reviewers before you turn it on for everything.