> ## Documentation Index
> Fetch the complete documentation index at: https://docs.rippit.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Learn from lost deals

> Find the objections, competitors, and gaps behind the deals you lost, from the sales calls themselves.

Rippit reads the full transcript of every sales call, so it can tell you what actually came up in the deals you lost, not what the rep picked as the loss reason. A loss reason is one dropdown chosen after the fact; the call is where the deal was lost.

## Ask Rippit

```text wrap theme={null}
Look at our sales calls from the last 60 days for deals we lost. What objections came up most, which competitors were mentioned and how did our reps respond, and what did the calls in deals we won do differently?
```

To answer, Rippit can:

* Read the full transcript of each call, along with its owner and attendees.
* Tie calls to deal outcome, stage, and amount from [Salesforce](/agentic-chat/connectors/salesforce) or [HubSpot](/agentic-chat/connectors/hubspot), when connected.
* Pull out objections and competitor mentions, and how each rep handled them.
* Compare lost deals against won ones, so you see what's different, not just what's common.

Ask Rippit to quote the moment each objection came up, so sales leadership can read it for themselves.

To get the summary every week without asking, turn the question into an [Agent App](/plg/agent-apps) that posts it to your sales channel in Slack.

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  <Card title="Ask Rippit questions" icon="comments" href="/plg/chat/asking-questions" />

  <Card title="Deploy Agent Apps" icon="robot" href="/plg/agent-apps" />
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