> ## Documentation Index
> Fetch the complete documentation index at: https://docs.rippit.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Flag churn risk before renewal

> Spot accounts at risk of churning from rising frustration and repeated issues across their conversations, and alert your CSMs.

Rippit reads every conversation an account has had with you, so it can see frustration building and the same problem coming back before anyone says the word cancel. Health scores built on ticket counts miss this: a quiet account can be an unhappy one, and a busy one can be thriving.

## Ask Rippit

```text wrap theme={null}
Across the last 60 days, which accounts show rising frustration or the same issue coming back more than once? For each, summarize what went wrong, whether we resolved it, and quote the customer's strongest sentence.
```

To answer, Rippit can:

* Group conversations by account using the company attributes on your conversations, then read them in order to see whether things are getting better or worse.
* Tell a repeated issue from a new one, even when the customer describes it differently each time.
* Separate frustration with your product from frustration with a single interaction.
* Line accounts up against renewal dates and account value from [Salesforce](/agentic-chat/connectors/salesforce) or [HubSpot](/agentic-chat/connectors/hubspot), when connected.

Ask Rippit for the conversations behind each account, so the CSM walks into the call knowing exactly what happened.

To get new at-risk accounts every week without asking, turn the question into an [Agent App](/plg/agent-apps) that posts them to your CS channel in Slack.

<CardGroup cols={2}>
  <Card title="Ask Rippit questions" icon="comments" href="/plg/chat/asking-questions" />

  <Card title="Deploy Agent Apps" icon="robot" href="/plg/agent-apps" />
</CardGroup>