> ## Documentation Index
> Fetch the complete documentation index at: https://docs.rippit.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Competitor Threat Alert

> Know which customers a competitor is going after, and the ARR at stake.

**B2B** · Customer success · For CCOs and VPs of CS

Don't find out about the competition when a customer gives notice. This agent catches every mention of another vendor in your calls, tickets and chats, then pulls market signals on that competitor, like a price cut or a new launch, to show what's drawing the customer away. You get the ARR at risk by competitor, and your CSMs get a counter-move while the account is still yours to keep.

## What it reads

Support tickets and chats, sales and CS calls, your CRM for accounts and ARR, and market signals on each competitor from web and market research, such as pricing pages, launches, news, analyst reports and review sites, plus any other source you integrate or bring in through bulk ingest.

## How it works

1. **Calls, tickets, CRM and the market, together.** Connect support tickets and chats, sales and CS calls, and your CRM, plus market signals on every competitor you track: pricing pages, launches, news and analyst reports. Conversations tell you who's looking. Market signals tell you what they're looking at.
2. **One row per account, matched to the competitor's latest move.** Every mention is joined to its account and ARR, then matched to market signals on that vendor, like new pricing or a launch. The agent adds fields your CRM doesn't have: how serious the threat is and the counter-move, with links to the conversation. When exposure to one competitor jumps, it raises a flag.
3. **Your team gets the counter‑move, not just the mention.** Each day's threats become a Slack alert with at-risk ARR by competitor, the accounts, the quotes and the market signal behind each. The account's CSM gets a talk track to run. Through MCP, it can also log the competitor in your CRM or open a task for the account team.

## What you get

ARR at risk by competitor, and a counter-move for the CSM.

## Build it

Tell Rippit chat to "set up a daily alert on which customers a competitor is going after, with the ARR at stake," or ask your own AI assistant with Rippit connected. Rippit drafts it as a [pipeline](https://docs.rippit.com/pipelines/overview.md), tests it on a sample, and puts it live when you confirm. You can change what it reads, how it scores, who it notifies, and how often it runs at any time.

## Questions

> [accordion] Where do the results go?
>
> To Slack: an alert for CS leadership with at-risk ARR by competitor, and a note to each account's CSM. Through MCP, it can also update your CRM, open a task or post to any tool you connect.

> [accordion] Can I change when it runs?
>
> Yes. It runs daily by default. Pick any schedule, or run it on demand before a renewal review. You also choose which competitors it tracks, and can add new ones any time.

> [accordion] Does it only catch a competitor's name?
>
> No. It reads the whole conversation, so it also catches product names or “the other tool we're trialing,” and tells a passing mention from an active evaluation.

> [accordion] How is this different from keyword trackers in our call recorder?
>
> Trackers match words on recorded calls. This agent reads calls, tickets and chats in full, joins each mention to the account's ARR and the latest market signals on that vendor, and tells your team what to do about it.


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