> ## Documentation Index
> Fetch the complete documentation index at: https://docs.rippit.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Competitive Messaging & Content

> Position yourself against every competitor before buyers do it for you.

**B2B** · Marketing · For Marketing leaders · Also for [B2C companies](https://docs.rippit.com/use-cases/competitive-messaging-and-content-b2c.md)

This agent finds the competitors buyers mention in your sales and CS calls and support conversations, plus new and emerging ones from web search and market research. It drafts comparison pages, copy and messaging that position you against each one, so buyers don't have to work out the differences on their own.

## What it reads

Sales and CS calls, support conversations, web research on competitors' sites, pricing pages, reviews and search results, market research like analyst reports and press, and your knowledge base, plus any other source you integrate or bring in through bulk ingest.

## How it works

1. **Every competitor mention, plus the market and your own positioning.** Connect your sales and CS calls and support conversations and knowledge base, plus web research on competitors' sites, pricing pages, reviews and search results, and market research like analyst reports and press. Conversations show why buyers compare you, the web shows what competitors claim and who's new, and your knowledge base shows how you want to position yourself.
2. **One row per comparison, with what buyers said.** Mentions are grouped by competitor and by what buyers were comparing, including new competitors found in search, then checked against what each one claims. Then the agent adds new fields: who wins on it today, and the message to lead with.
3. **Messaging and comparison pages, ready for review.** Marketing gets a summary in Slack, email or any tool you connect: which competitors came up, who's new, what buyers compared and where you're winning or losing. The agent drafts comparison pages and messaging with a source for every claim, mocks the pages up in Rippit for review, and can send drafts to Notion, Confluence, Google Drive or wherever your team works.

## What you get

Comparison pages, copy and messaging against each competitor.

## Build it

Tell Rippit chat to "set up comparison pages and messaging for each competitor buyers mention," or ask your own AI assistant with Rippit connected. Rippit drafts it as a [pipeline](https://docs.rippit.com/pipelines/overview.md), tests it on a sample, and puts it live when you confirm. You can change what it reads, how it scores, who it notifies, and how often it runs at any time.

## Questions

> [accordion] Which competitors does it track?
>
> The ones you name, plus new and emerging ones it finds in your conversations, search results and market research. You can add or drop competitors any time.

> [accordion] Will the comparison pages be fair?
>
> You decide the angle and direction each page takes. Every claim is tied to a source, like a customer quote, the competitor's own page or market research, so you can cite your sources right on the page, and pages update automatically when those sources change.

> [accordion] Can the pages work for AI search?
>
> Yes. Drafts answer the questions buyers ask in plain language, so they work for search and AI answers alike.

> [accordion] Where do the results go?
>
> The summary goes to Slack, email or any tool you connect. Comparison pages can be mocked up in Rippit, and drafts can go to Notion, Confluence, Google Drive or wherever your team works. It can run as often as you'd like.


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