> ## Documentation Index
> Fetch the complete documentation index at: https://docs.rippit.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Use cases

> Rippit stores every customer conversation, enriches it, and lets you analyze it in chat or on a schedule. Here is what teams use it for.

Rippit is a conversation data platform. It brings every customer conversation into one place, from every system where those conversations happen, and reads each one in full. That is what makes the analysis better: answers come from what your customers and your team actually said, not from summaries, tags, or ticket metadata. Ask a question of every conversation at once, or put an analysis on a schedule.

Every use case below is built from the same four pieces.

## Store every conversation

[Data integrations](/plg/data-integrations) bring in your customer conversations wherever they live: support conversations from Intercom and Zendesk, and sales calls from Granola. Storing them costs you nothing.

## Enrich it

Rippit reads each conversation in full and adds what your source systems never recorded: theme, root cause, sentiment, urgency, or a taxonomy you define. Each judgment becomes a column you can filter, count, and chart.

## Analyze it in chat

[Ask a question](/plg/chat/asking-questions) in plain language, like "Why are customers frustrated this month?" Rippit reads the conversations the question needs and builds a worksheet for the analysis, which stays in your workspace so you can come back to it.

## Automate it with Agent Apps

When an analysis is worth repeating, an [Agent App](/plg/agent-apps) runs it daily or weekly and delivers the result to Slack or email.

## Use cases by team

### Product

<CardGroup cols={2}>
  <Card title="Route product feedback to your roadmap" icon="lightbulb" href="/use-cases/route-product-feedback">
    Turn feature requests and product friction into a ranked list with evidence.
  </Card>

  <Card title="Catch bugs early" icon="bug" href="/use-cases/catch-bugs-early">
    Spot suspected bugs in customer conversations as they appear.
  </Card>
</CardGroup>

### Revenue and retention

<CardGroup cols={2}>
  <Card title="Flag churn risk before renewal" icon="triangle-exclamation" href="/use-cases/flag-churn-risk">
    Spot accounts with rising frustration and repeated issues, and alert your CSMs.
  </Card>

  <Card title="Learn from lost deals" icon="handshake" href="/use-cases/learn-from-lost-deals">
    Find the objections, competitors, and gaps behind lost deals, from the calls themselves.
  </Card>
</CardGroup>

### Support

<CardGroup cols={2}>
  <Card title="Monitor your AI agent" icon="robot" href="/use-cases/monitor-your-ai-agent">
    Find where your chatbot gives wrong answers, fails to resolve, or has nothing to say.
  </Card>

  <Card title="Coach your support team" icon="graduation-cap" href="/use-cases/coach-your-support-team">
    Find each agent's strengths and coaching opportunities from every conversation they handled.
  </Card>

  <Card title="Find why customers contact you" icon="inbox" href="/use-cases/find-why-customers-contact-you">
    Rank the real reasons customers get in touch, from what they said rather than how it was tagged.
  </Card>
</CardGroup>